25+ Best Free SEO Tools List

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As shown in the example, searching for “marketing” generates dozens of topic ideas pulled from user queries in Google. Content ideas also show what’s being shared on Facebook and Pinterest—useful insights to expand your overall marketing plan. That said, BHS Links the free version of Ubersuggest has some limitations. For instance, it may detect 163 related keywords but only show you 30 of them. To unlock some advanced metrics, you’ll need a Semrush account.

  • But it’s a powerful ranking tool with some really effective competitor analysis features.
  • Manually optimizing websites for the indexing and crawling phase is very hard and time-consuming, especially if you have to do it for several domains.
  • Next, you will have people answering your query, which means you now have a vast list of search terms from real-life users.

Online Calculators

Copyscape is a free tool that can check for duplicate content. Enter your URL to see if a malicious website has copied your content or is pretending to be your brand. FAQFox is a free SEO tool that can scrape the Internet for questions your target audience might be asking or searching. While Ahrefs has a suite of paid and powerful tools, it also offers free SEO tools like Keyword Difficulty Checker. It also analyzes your website’s vitals, enabling you to identify areas for improvement.

SEO tools

SEOQuake can also be used to compare two domains in real-time. This plan allows users to analyze up to 1,000 sub-pages per project, track 10 keywords, and monitor one project/domain. Advanced Web Ranking is a tool that makes rank tracking very easy. The tool returns ranks on an hourly basis, which is very important for SEO specialists interested in seeing results as soon as possible. While the use case of SpyFu is very narrow, you should know that this tool provides all of the data ranging back 13 years. You can basically see all of the marketing tricks your competitors pulled off to bring more traffic to their websites.

SEO tools

Semrush

Also, its bots sift through domains — even competitors’, which can make you a viable contender — and supply precise data to shape your strategy. It’s also a more affordable paid SEO tool, so you can maintain your marketing budget. These links from other reputable sites to your site can show search engines like Google that your website is trustworthy and provides value, which can help your rankings.

SEO tools

As you’ve seen throughout this article, there are tons of different tools that can automate repetitive tasks in your SEO process. So now it’s up to you to figure out how you can slowly remove yourself from certain parts of your workflow, so you can focus more on the human side. In those cases, if you use tools to automate things like SEO content writing, I think the tools aren’t worth the cost. And by cost, I don’t just mean money — I mean the cost of time. If the cost of an SEO automation tool on a monthly basis is less than the cost it would take for a human to complete that task based on an hourly rate, then yes, it is worth it. You can also use the platform to import a set of keywords you already have and automate the clustering and topic creation part of your SEO strategy as well.

Optimize On-Page SEO Elements

SEO tools

Getting started with SEO can feel overwhelming, but with the right tools, even beginners can optimize their websites effectively and drive more traffic. Wope is one of the most preferred keyword tracking tools designed for ecommerce businesses. It enables content teams to analyze, plan, and brief at scale, making it one of the best SEO tools for both beginners and experienced marketers seeking data-driven content insights. Ahrefs Webmaster Tools (AWT) offers a selection of free features for website owners, providing limited access to powerful Ahrefs tools like Site Explorer and Site Audit. Seobility is an all-in-one SEO tool designed to make search engine optimization accessible for everyone, from beginners to experts. If you run a local service business, you’d want to track keywords your website ranks for in specific locations.

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